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mining indaba


“Firehouse-technologies became an in-house concierge team. Tracy and her team delivered exceptional management of our Business MatchMaking and Investor Lounge. Their event experience boosted our communications and improved our audience engagement.”


Brandon Tucker 

Senior Manager – Investor Relations & Hosted Meetings

Hyve Group

"We have enjoyed a longstanding relationship with Firehouse Technologies who have delivered highly professional concierge services to our business matchmaking programme. The professional approach, hard work and dedication to our event means our delegates have a more valuable experience onsite which is captured through meaningful meetings between like minded people. We look forward to continuing our relationship with Tracy and her team and to the continuation of our world class business matchmaking service."


Simon Ford 

Portfolio Director – Investing in African Mining Indaba / Africa Oil Week

Hyve Group

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Messe Frankfurt Middle East GmbH Automechanika Dubai 

"Thanks a lot, Tracy! You have created so much value for our

customers and for our show through business matchmaking concierge service where you are an integral part of our success. Your energy drives the show to new heights."


Mahmut Gazi Bilikozen 

Show Director - Automechanika Dubai & Riyadh
Messe Frankfurt Middle East GmbH



“Our business unit has been working with the team at Firehouse Technologies for more than 10 years. The team have an excellent rapport with our delegate base who are always complimentary of the world-class service they provide. As an industry leading event, it’s crucial to provide excellent customer service for our delegates, sponsors and exhibitors and the Firehouse Technologies team help us deliver that service.”


Kael O'Sullivan

Director of Investor Relations - African Mining Indaba

Hyve Group


Messe Frankfurt SOUTH AFRICA 

"I have worked with Firehouse Technologies/Outsmart Marketing over the last 10 years and in 3 different countries. In one of our major events in the past we were able to independently verify the profound positive impact Tracy and her team have had on the number of meetings per visitor and, directly connected to that the satisfaction levels of visitors and exhibitors."


Michael Dehn

Managing Director

Messe Frankfurt South Africa

Grow Your Vision

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International Events and meetings

We have been extremely impressed by the efficiency and ease of use of the Firehouse Technologies registration system which has a brilliant link to their well supported Business Matchmaking™ platform. 

CATALYZE and our partner events, Ocean Innovation Africa and Africa Games Week, have used the system extensively and have had brilliant feedback from our local and international partners, who have said they have not used a simpler and as well supported platform. 

We have now started integrating the Firehouse system into many of our other projects as not only does it help us in managing positive participation, but also has a fantastic reporting system which can be sent through to our sponsors for a great overview of the event.


Rex Bowden

Managing Director

CATALYZE - International Events and Meetings

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RX global
Decorex Africa

"Firehouse Technologies & Outsmart Marketing has worked with us since 2004 so they have had many years’ experience with Decorex across the country. 

The services have been primarily from a Business Matchmaking™ perspective in offering a professional Business Matchmaking™ Platform backed by a high level of concierge services. 


In 2022, Firehouse Technologies assisted us with the complicated process of online registration of our trade buyers for Joburg and Cape Town, assisting us with pre-show vetting communications and print at home badges once the buyers were confirmed as trade as well as onsite tracking & running Business Matchmaking for hosted buyers at Decorex Joburg. 


The registration & business matchmaking is white labelled and allowed us to incorporate our event look & feel for maximum brand experience. 


We highly recommend the Firehouse Technologies team who are actively involved from start to finish and only a call/email away."


Sandra Jardim

General Manager Marketing: Lifestyle, Design & Retail Portfolio
Decorex Africa, 100% Design Africa and Design Joburg

RX Global

Italian Chamber of commercE
Taste of Italy

"Working with Tracy and Jason from Firehouse was a pleasure, the B2B matchmaking was a huge value-add to our event and we look forward to working together again" 


Maite Mas 

Project Consultant 

Italian–South African Chamber of Trade & Industries

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smart procurement

"I have been working with Firehouse Technologies for the last few months to get quality engagements for our audience at our events.  Their team has vast experience, their systems are robust and user friendly and their team has been efficient, knowledgeable and very hands on in the support that they provide.  We look forward to working with them to create a community platform for our delegates to keep coming back to."


Jodi-Lee Rood

Project Director

Smart Procurement

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on show solutionS
africa showcase

"We have worked with the owner of Firehouse Technologies, for the past 15 years, in the role of business matchmaking for our international tourism exhibitions and roadshows. We have found their team to be professional and helpful when liaising with our clients to secure suitable, quality-driven meetings. Firehouse Technologies assisted us in moving into the world of virtual events in 2020 and dedicated much time to navigating this new space with us."


Jacqui Reynolds


On Show Solutions

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re:imagine conference

"SAVCA worked with Firehouse Technologies to enable a match making facility for our first ever virtual conference in 2021. As our conference has traditionally been offered face-to-face, we needed to partner with an organisation that could support networking for a virtual event and not leave networking and meetings up to chance. Firehouse Technologies was able to support our attendees and assist them with setting up meaningful meetings, which was a value add to our event!."


Tanya van Lill 



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